Customer & GTM Operating Model Design
Fixing how organizations engage customers at scale
Many organizations operate around products or internal silos rather than the customer — creating fragmented experiences, inefficiencies, and lost growth. I help companies redesign their operating models around how customers actually engage.
My work often starts where traditional consulting stops: inside the messy intersection of marketing, product, billing, analytics, and operations. I specialize in shifting organizations from account-centric or product-centric thinking toward unified customer-level strategy — improving execution while reducing friction for both teams and customers.
I bring a pragmatic, execution-focused approach grounded in real enterprise constraints, not idealized org charts.
Typical engagements include:
Customer-level segmentation and outreach design
GTM operating model alignment across teams
Transformation of fragmented marketing or customer programs
Designing scalable processes that reduce internal duplication
Best for: Telecom, SaaS, subscription, or complex B2B environments with multi-product customers or large-scale change initiatives.